New Radicalism
(2019)
art directing, brand identity, design strategy, motion design (A)WAKE Rotterdam

New Radicalism is a four-day festival around radical new talents in digital art and culture from the Middle East, North Africa (MENA) and its diasporas. The festival is both intimate and interdisciplinary in its design, with a wide-ranging exhibition, panels, workshops and a lively music program in the evening. The concept was ‘in-betweenness’ of the MENA area, where we used the movement of two circles as a way to express the concept with two color gradients. Besides, 3D elements were incorporated to emphasise the digital aspect of the festival. I, as a lead designer, designed/guided all the design assets including the website, banners, flyers, program book, press release sheet, tickets and bags.